by In today’s SEO landscape, competition is pretty fierce.
You’d be wise to rid yourself of any pretense before sallying forth because it’s going to get ugly!
Negative SEO is real. Sound insane? Think again.
We recently began to see swaths of unaccounted-for links to our homepage showing up on Russian mail order bride sites. There was also that time when our anchor text focus was over 10% leaning towards luxury hand-bag brands.
SPOILER ALERT: We didn’t build those links.
One of our competitors did. This was an attempt to score us a Google Penalty and take our place for any number of the keywords we target.
The reason this world is so cut-throat? Everyone knows all of the traffic to be won is on page one in the SERPs. That’s the goal of every SEO campaign.
If you want your business or website to be discovered, there’s no way around it. You need to get to those top slots (or pay a fortune in AdWords). Usually both. Look at how much big brands spent in one month alone almost 6 years ago.
So, only one pressing question remains: “how will you get it done?”
Well, the internet is a powerful ally and you can find tutorials explaining how to do just about anything related to SEO (and the tools to use). If you’ve started off down that path you’ll hopefully find yourself taking great pride in your work and I’m rooting for your success.
That being said, unless you go on to become one of the few dedicated and skilled SEO experts, you may find it far more cost-effective to buy SEO services. Here are 4 reasons why.
1. Professional SEO campaigns provide high-quality traffic
It’s not just a numbers game. It’s important to remember that if the visitors to your site are poorly targeted, they may as well not even show up in your Google Analytics reports.
One critical mistake that novices make when they get their feet wet with SEO, is jumping straight into optimization without devoting serious time and effort on their keyword research.
Bringing in a ton of traffic is all well and good. But you need those visitors to be at least passably interested in your product or service for it to be worth the energy you spent getting their attention.
An experienced SEO team will always do their due diligence when determining who a given client’s customers are. What they like, where they hang out, etc. It’s kind of like stalking if you think about it.
Greenhorns can read articles and get up to speed in a reasonable amount of time, but as with any competitive endeavor, the more experienced participant (the SEO firm) will most-likely out-perform the amateur.
2. Outsourcing SEO allows entrepreneurs to focus on what they know (building businesses)
If you were working individually, and you were to estimate that you could expect to eventually reach rank 5-6 on the first page, you should assume that with strong SEO services you’d be able to reach the top 3.
Consider that you’re most likely paying a team to manage something you were previously doing completely yourself. Further, as mentioned above, they will have more expertise and access to better tools (and if they don’t, you’ve hired the wrong people).
Most entrepreneurs get into business because they have a passion. A passion for an idea they have. Or a passion for helping people.
Few follow their dreams and become their own bosses because they just really wanted to get their hands dirty doing some old-fashioned link building and HTML clean-up.
Image Credit: Pixabay
“Yeah, let me do literally all of the heavy-lifting and grunt work” – No entrepreneur ever
Saving money is important for any bootstrapping small business. But at a point, the time and energy lost due to the opportunity cost of spending all day learning and practicing SEO becomes more expensive than it would have been to buy affordable SEO services for small business in the first place.
3. Mistakes will cost you dearly
I’m not one for fear-mongering, but I’m obligated to be honest here.
If you’re careless with your SEO it can seriously cost you down the line. Think it’s no big deal to buy a bunch of links on Fiverr?
Maybe throw in some fake testimonials here and there? It’s easy enough to self-justify. After all, it can be surprisingly tough to track down even the most loyal customers and get them to spend 15 minutes writing you a precious 5-star review.
Problem is, all of these are considered black-hat seo techniques, and they have consequences. You might get penalized for either of those activities alone, but it’s also like a gateway drug. Each time you cut a corner and “get away with it”, you’ll be more likely to do it again.
It’s all fun and games until someone loses an eye though.
Experienced SEO professionals know that a Google penalty is nothing to scoff at and they’ll follow all kinds of established best-practices to ensure the big G doesn’t get their knickers in a twist.
It’s not something you want to experience!
4. SEO is a marathon, not a task you can “complete”
Small business owners love checklists. I know I do.
There’s nothing as satisfying as knowing you’ve teed up a number of prioritized tasks and then crushed each and every one of them.
Problem is, entrepreneurs have a huge number of responsibilities. Literally an endless stream of to do lists.
Being able to move on from a type of task is a critical component to staying sane when you’re a founder. Sadly, search engine optimization just isn’t one of those tasks.
Don’t get me wrong, you can build an SEO checklist and hammer away at the individual tasks. In fact, if you are going to go it alone I’d highly recommend you use this approach to make sure you stay on top of everything.
But once all the boxes are ticked off you’re going to immediately have to build a new one.
It’s an always-on type of deal. If you want your business to occupy that top-spot, you’re always going to be monitoring. Always iterating and improving. Always checking up on your competitors.
It can be quite exhausting and is pretty much a full-time job.
So my best advice is to leave it to a professional SEO services team. That way, you won’t have to spend countless hours worrying, studying and trying to improve your results.
Instead, find a team with a track record of success, and let them take the reins.
“Wait, can I buy SEO services from RankPay?”
Glad you asked, and much to no one’s surprise, yes of course!
Our goal is to make the process of buying SEO services as quick and painless as possible.
We’ve worked hard to remove the major pain points of small business owners when it comes to search marketing by
- Building our business around reasonable pricing
- Creating the first true guarantee in the SEO marketplace: “If you don’t rank, you don’t pay”
- Partnering in our clients’ success
- Building lasting relationships
We hope you’ll consider us when you’re ready to take the leap and get a team of professional SEO experts in your corner. If you do, simply head over to our sign-up page to get started!
