The Complete Guide to Quora Marketing
Despite the presence of tools that make content marketing a whole lot more accessible, it’s still not a marketing approach for the faint-hearted. Building an audience, creating and distributing content, and actually compelling your readers to take a desired action… well… it takes a huge effort! It’s not all doom and gloom though. There is […]
How to Encourage Customer Reviews for Better Sales
Marketing strategy has always been in a state of flux. One of the most recent trends to catch fire, has been user-generated content. And along with it comes a greater focus on authenticity. Marketing strategies are understandably more geared towards customer engagement than ever before. Review platforms in particular are effective when it comes to […]
The Easy Way to Optimize and Update Your Website Content
When it comes to optimizing and updating content, many site owners find themselves thinking “easier said than done.” We don’t blame you, and you’re definitely not alone. With so many things to stay on top of, crawling through your entire catalogue of pages and posts to check optimization levels probably doesn’t sound too appealing huh? […]
Introducing RankPay’s Blog Writing Service
In early 2016, we started offering a blog management service to our existing SEO customers. We knew it would be a success, but we didn’t know how quickly it would take off. At the time of writing, we’re now publishing over 5,000 pieces of unique content for our customers, every month! The feedback has been […]
Get 100k Subs with These YouTube Video SEO Tips
When it comes to growing an online business, the need for quality traffic is universal. It doesn’t matter if you run a blog or an online store. Either way, you’re going to need to generate some traffic! SEO is one of the best ways to do this, as you’re probably already aware. Organic presence is […]
5 Ways Video Content Marketing Can Improve Your SEO
[fusion_text]Over the past few years, we’ve heard this question time and time again. “Can video content marketing impact SEO rankings?” The short answer is “yes, it absolutely can.” But as with anything else in the digital marketing world, you’re going to need to put some time and energy into getting it right if you want […]
Online Marketing for Small Businesses on a Budget
Growing a business is no easy task, especially for startups and SMEs. Regardless of your niche, you may be feeling overshadowed by big brands with deep pockets. The marketing industry is full of tools that accelerate results. But using them doesn’t necessarily mean you’ll be competitive. With resourcefulness, grit, and a bit of creativity, any brand is capable of relevance. […]
eCommerce Selling Tips: Innovative Ideas to Boost Sales
The eCommerce industry is growing stronger by the day. 51% of Americans prefer shopping online rather than in brick and mortar stores. 96% of them have made an online purchase in their life and 80% in the past month alone. Online sales reached $394.86 billion in 2016, a rise of 15.6% compared with $341.70 billion […]
How to Optimize Content for Millennials
With buying power surpassing 200 billion dollars, the Millennial generation is fast becoming one of your most important demographics to keep in mind for any marketing or content strategy. Millennials — those currently aged between 14 and 35 — are the first generation to come of age in technological revolution. Their smart phones are more […]
4 Winning Strategies for Marketing Content to Generation Z
There are plenty of articles focused on teaching how to market to millennials. Yet very few articles have explored Generation Z — the up and coming generation. According to The New York Times, this generation numbers roughly 69 million individuals! Plus, they have a spending power of $43 billion. These numbers would suggest that businesses […]
3 Successful Startup Blogs That Will Inspire You
Growing a startup blog is a breeze nowadays. Thanks to the explosion of the freelance economy, finding writers to create high-quality content for your site is no longer a time-consuming or difficult process. But we don’t want to start any old blog. We want to grow a blog that our audiences will look forward to […]
5 Proven Ways to Rock a Consistent Content Marketing Strategy
You’re a team leader in charge of your brand’s content marketing strategy. You create content, assign deadlines and manage your team, with the hope that you can publish content consistently. Unfortunately, it’s been a few months and you are still not consistent. Sometimes you publish five blog posts per week, and sometimes you publish just […]
5 Ways Loot Crate Built a Massively Successful Online Community
If you want your business to truly thrive, you’ll have to focus on building a community. Take a look at any successful digital business, and I guarantee you’ll find a team of enthusiastic people that follow this basic but essential principal. The internet marketplace is immense, and it’s hard to make a difference. Trust me when I […]
10 Content Marketing Mistakes That Will Hurt Your Reputation
Content marketing is all the rage these days. But do we really know what strong content marketing entails or is it just a fancy buzzword for modern marketers to throw around? How effective is your content marketing strategy? Well, that all depends on the content itself. Believe it or not, there are certain types of […]
Content Marketing Strategy: Why You Need One and How to Build it
It doesn’t matter where you look, you’ve probably seen the phrase “content is king”. I’ve even said it a number of times in this blog, and for good reason of course. It’s by and large an accurate statement. The problem however lies in the immediate pressure it puts on marketers and web designers to think […]
7 CRO Tools That Will Help You Get More Customers
There’s an old saying in marketing that says half the money you spend on advertising is wasted; the trouble is knowing which half. Getting new customers is a lot like drilling for oil. Does it make sense to drill from spot to spot if you find something that is working? No, of course not. The […]
Shifting Your Content Marketing from Good to Great
Last year, we did a pretty incredible internal study. And we found some pretty incredible results. In our sample of over 10,000 keywords we monitored daily, we found that 91% of sites that held Page 1 Google rankings were sites that consistently created and shared content. The results spoke for themselves, reiterating that played out […]
Rafflecopter Case Study: How RankPay Uses Giveaways To Build A Viral Feedback Loop
Increased exposure. Social media mentions. Subscribers. Links. A good giveaway incentivizes people to talk about your business (and keeps them coming back for more). Giveaways are used by companies big and small. Want an avalanche of social mentions that bring in more traffic to your site and exposure for your brand? A giveaway can do […]
The Art of Landing Page Design for Non-Artists
Having a sales force is pretty great. The thing about salesmen though is that when 5 O’clock rolls around, they punch-out and go home. A strong landing page doesn’t have those pesky human restrictions. An ideal landing page will simply keep on working. It’ll do it’s job day and night, rain or shine. The job […]
Get Paid To Blog: 50+ Sites That Will Pay You To Write!
Wondering how to get paid to blog? These 50 outlets will pay cold, hard cash for your solid and original content.
8 Copywriters Share 8 Secrets to Creating Content Like A Pro
As a rule, copywriters write for money. You won’t find many hobbyists. Bring a person’s livelihood into a thing—like writing—and people tend to get smart fast. So, following that logic—if you want to learn how to write smart, talk to a copywriter. F. Scott Fitzgerald, Ernest Hemingway, Dorothy L. Sayers, Salmon Rushdie, and Helen Gurley […]
10 Undeniable Reasons Your Business Needs A Blog
Paul Jun of HelpScout claims that everything hinges on the narrative of your work. It is human nature to tell stories. From Hamlet to The Hunger Games, narrative is the lifeblood of the human condition. To this end, knowing what you do professionally and how you do it is important, but knowing the story you […]
10 Influential Business Books for Entrepreneurs
Successful entrepreneurs have ‘growth hacked’ their way to success by applying the advice of thought leaders who came before them. Countless books on business have been published throughout the years, but there are 10 influential business books that truly raise the bar. Let’s take a look. Permission Marketing by Seth Godin Hailed as a book that […]
10 Content Marketing Tips For Producing Kick Ass Copy
Content is king.. or so we’re told. Every. Day. By now, we’re all well aware that content is important for search marketing. It’s important for building an audience. It’s important for telling your brand’s story. And it’s also easier said than done. With every post you publish there are a million others competing with you […]
Commit to Experimentation
There is much more to marketing than SEO, and it’s often a challenge to balance the new and existing marketing channels to get an optimal mix. Also, there is more to simply driving traffic through SEO as once the visitor is on your site, you still have to help find a connection between your product […]