RankPay Social Media Blog

Conversion Tracking Differences, Bing vs. Google

An important part of measuring the success of an ad campaign is tracking the conversions that it generates. Although the concept may seem simple at first, it's important to understand how these conversions are tracked in order to properly understand the data you're receiving and to more accurately compare results across platforms.

Marketing Blog

AI, Social Media
Neuroscience has made great strides in understanding how the brain works and how people think. Neuromarketing is an innovative field that takes those lessons and applies them to create better marketing materials. By using the tools available in neuroscience, researchers can now get a detailed look at the ways in which consumers respond to advertising and branding.

Neuromarketing: Understanding Consumer Behavior Through Neuroscience

Content Marketing, Marketing Analytics, SEO, Social Media
The unique circumstances of each generational cohort's upbringing greatly influence their attitudes and behaviors. Even with the extreme diversity of personality types and cultures that are present within each, some common variables can be found.

Understanding Generation Z: Marketing Strategies for the New Consumer Wave

Content Marketing, Marketing Analytics, Social Media
Sustainability isn't just about the environment. A sustainable approach to marketing treats the long-term health of society as a whole as a primary goal over the short-term health of the company. It encompasses areas of environmental impact, but also of social and economic impacts as well.

Sustainability in Marketing: How to Promote Eco-Friendly Practices