How to Activate Keywords for Performance-Based SEO

Once a keyword has been either approved or pre-approved by our SEO team, it can be found on the Pending Keywords page of your dashboard.

In order to activate a keyword (for us to begin working on improving your website’s rankings for it), we need two things.

1. For you to choose a particular page on your website to assign the keyword to.

For your most important 1-2 keywords, you’ll likely want to target your homepage. This won’t always be the case, but it’s a good rule of thumb.

If you need help making this decision, you can always ask our support team for advice.

2. For the keyword to be in the chosen page’s title tag

You can do this quickly and easily yourself, by logging into your CMS and editing the page title through a plugin like Yoast. We also wrote an in-depth guide covering how to do on-page optimizations.

If you’re not comfortable doing this yourself, we can help. Contact our support team to request our help.

We also offer a content optimization service that can take care of this for multiple pages at once, plus make additional optimizations and updates to help you rank even higher in the search results.